DEFINING THE ESSENCE OF BEAUTY
At Ethos & Essence, we are on a heartfelt mission to guide skincare professionals and gurus towards embracing clean and conscious beauty - intentionally choosing brands committed to sustainability, innovation, and transparency.
Through our empowering industry training, holistic skincare and wellness practices, and thoughtfully curated product collections, we aim to foster a deeper connection with ourselves, our community, and the world around us.
Our journey is deeply personal, rooted in the belief that every small decision has a big impact, and that we have the power to create positive changes in our industry and consumer behaviours through genuine connections and honest communication.
Together, we can inspire a beauty industry that champions sustainability and integrity, nurturing not only our skin but also the world we inhabit, for ourselves and the generations to come.
A NEW STANDARD
The lack of regulation in 'clean beauty' means that terms like "natural" and "organic" can be misleading, leaving consumers without a clear set of expectations to go by when choosing their personal care products. At Ethos & Essence our mission is to help more clearly define these values of conscious beauty as the new standards of excellence across all spectrums of the beauty industry.
We believe in changing the perception- aiming to bridge the gap between 'conventional' and 'clean' beauty by advocating for sustainable practices, brand transparency, and innovation in formulation and planet-friendly initiatives. We hope to inspire an intentional mindset that is essential for driving positive change in consumer behaviour and beauty industry standards, in order to promote a healthier, more promising future for skin, planet, and people.
Discover the essence of clean, conscious beauty with us.
